This extra hydrating body cream contains ingredients that lock in moisture for increased hydration. It has a non-greasy feel and provides up to 72 hours of deep moisturisation for dry skin. This quick-absorbing addition to your grooming routine is designed specifically for men's skin and provides effective relief from dry and flaky skin. It soothes and calms irritated, very dry skin, leaving it feeling cool and smooth. After a shower, apply this for immediate relief from itching and dryness.