What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.

Why you'll love it:

• Our fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel primer formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying primer helps reduce the look of excess oil and shine